Ted’s Grooming Room Open For Business
The new arrival was enthusiastically received by the Northbank’s business community, many of whom enjoyed complimentary drinks and sample treatments to celebrate the opening.
The retail unit, which was formerly a novelty gift shop, has undergone an extensive interior refit and redecoration inside and out. The overall décor pays homage to the broadcasting history of the Strand, and features appropriately themed artefacts and design elements, as well as media streaming to keep waiting clients occupied. The treatments themselves feature the traditional Turkish barbering and grooming skills that Ted Baker has brought to the capital in other locations, including Covent Garden, Holborn, Fitzrovia and Mayfair.
Commenting on the new arrivals, Duchy Head of Urban, Mike Andrews said: “Ted Baker is a well-regarded brand and male grooming is more popular than ever, so this is a real addition to the neighbourhood. The design team has done an excellent job with the space, making a trip to this particular barber shop a real experience. It’s no surprise that all of the chairs have been full since the Grooming Room opened its doors and I have no doubt that it will prove increasingly popular in the months ahead.”
Brettenham House is an imposing Art Deco building which overlooks the River Thames on the west side of Lancaster Place. Owned by the Duchy of Lancaster since it was built in the 1930s, it forms part of the historic Savoy Estate. Other tenants of Brettenham House include Camelot Group, Blackberry UK, Worldstores and Accsys Technologies. The building adjoins the administrative headquarters of the Duchy of Lancaster at 1 Lancaster Place.
For further information on the Ted Baker Grooming Room, or to book an appointment, please visit www.tedbakergrooming.com.